Promoting your web site is key to its success!
These are the most important factors in promoting
a successful web business:
Let's take the next step making it a successful online business.
Creating a functional, well-designed site is only a piece
of a successful web site. Certain marketing initiatives are
required as well. Advertising is key to promoting your web
site or your Internet office space.
Advertise your web site's new "location"
- letting everyone know its address: www.mycompany.com. Your
web site address should be everywhere that your phone/fax
number and mailing address is listed. e-WEBIZ can provide
written directions on actions to implement or actually setup
your files to include this information.
There are several types of marketing that you can choose
from - online marketing, print media, radio, etc. Here are
six online marketing initiatives aimed at making your online
business a success.
Search Engine Listings and Directory
Registration - This amounts to publicizing your site to
new people from all over the world.
e-WEBIZ offers several registration package to fulfill
a client's needs and maintain its budget.
Basic Plan - As part of the basic package,
your web site will be registered with the major search engines
(AOL, iWon, MSN, and HotBot) through a subscription service
called SureList. However, this is only a listing with these
search engines, not necessarily related to the results of
a search. It is a good, but limited service for the budget
conscience. Manual registration in the Yahoo and DMOZ directories
is included. Additionally, optimized meta-tag programming
for search engine retrieval is included in this basic package.
Does not include any updating service.
Deluxe Plan A & B - Includes the Basic
plan plus submission of URLs to the pay for search engine
service of the search engine submittal services. Examples
include: LookSmart - Powers a number of major search engines,
including Alta Vista, MSN, iWon, and Juno. Paying the fee
to submit to the Yahoo Directory is important as it is the
most popular search tool in the country.
- Plan A includes submission to 1 pay for search engine
registration submission service.
- Plan B includes submission to 2 pay for search engine
registration submission services.
TOP^
Premium Plan A & B - submission of URLs
to the pay for performance services of Overture and keyword
bidding for a preferred placement to receive click-through
links of search engines including AOL, Yahoo!, AltaVista,
HotBot, Netscape, and Lycos. Includes the services under the
Basic and Deluxe plans.
- Requires continuous monitoring to remain a viable bidder.
- Costs vary depending upon bid and number of keywords.
- Plan B allows for a fixed budget.
- Plan includes development of title and description associated
with each keyword; formation and submittal to web hosting
company of modified tracking URLs; and review and tracking
of site statistics to monitor return on investment.
Premium Plan A - Setup fee, plus minimum $100 monthly
fee to remain an active bidder, plus $200 monthly monitoring
fee.
Bids will vary and associated click-through fees will fluctuate.
For example, the keywords mortgage rates cost $1.03/click-through.
So, in one month, one keyword could cost you $20.00 to $1030.00
for one to 1000 click-throughs, respectively.
With Plan A allows for unlimited click-through fees. Your
credit card will be automatically charged for all click-throughs.
It is recommended to submit a minimum of 20 keywords, each
with a minimum bid of $0.05.
Multiple keywords with multiple click-throughs could add
up to several thousand dollars a month, if successful.
Plan A - Fixed operation fees + variable click-through
fees
TOP^
Premium Plan B - Includes all the features of Plan
A, but allows you to set a fixed-monthly fee.
After your limit is reach, your bidding will stop and
you will be removed from the bidders list. The next month
will require you to start at the bottom of the bidders page
and work your way up again.
Plan B - Fixed operation fees + fixed click-through fees
Client must provide a viable, approved credit card number
to which the Overture service fees will be applied.
Site Monitoring - e-WEBIZ
will monitor and evaluate your site's statistics, providing
feedback and recommendations on additional marketing efforts
to employ.
E-mail Marketing Campaign - This
involves collecting e-mail addresses from site visitors and
customers and entering them into a database that can be used
to generate business.
A newsletter or informative facts concerning your product
or services can then be sent to potential clients to encourage
action, such as buying, etc.
e-WEBIZ will work with you to develop the database,
prepare the text and format of the e-mail, and execute the
campaign. e-WEBIZ can set up the system so that you will be
able to administer future campaigns, if so desired.
TOP^
Web Rings - Service includes contacting
businesses, establishing a link relationship, providing the
appropriate HTML code for inclusion on both the linked site
and www.yourcompany.com site. These web rings consist of interlinking
web sites between businesses that indicate a preferred partner
status.
Hire e-WEBIZ - We do all the work.
We do the research, keeping abreast of the latest Internet
marketing techniques. e-WEBIZ can implement these techniques
for your business - thus developing more sales and business!
Call us today for a specific quote - 505-292-4884.
TOP^
|
